Why should I have branded uniform for my company?

Familiarity

In many industries, such as retail, a uniformed member of staff could be the very first direct interaction your prospective customers have with your brand. Making sure it’s presented in the right way and most importantly memorable, will be a step in securing your prospective client as a brand fanatic.

So, why do customers respond to a branded uniform over any other representation? It’s the familiarity. A good interaction with a friendly member of staff will be attributed to the logo on your shirt. This is down to basic human nature, we crave the ability to humanise every kind of entity we encounter. Therefore, having a branded uniform on a real-life person adds a human touch to your organisation, enabling your customers to feel like they are building a relationship with a local personality that cares about them, as opposed to a faceless corporation.  

 

Shared Goals

The benefits of a branded uniform aren’t just outward, they have an equally positive inward effect on your team, increasing cohesiveness and morale and letting them buy into your brand message. Without delving too far into psychology again, uniform applies to another quirk of human nature, the need for inclusivity.

Evolution has had numerous influences on our subconscious and natural psyche, one element of this is seeing a group as an opportunity to bolster our own chances of survival. While this no longer holds true in many parts of the world, it still explains why certain aspects of marketing and branding have such a recognisable effect on us; such as a branded uniform.    

Inside a business, a branded uniform creates unity amongst staff members, they are no longer 100 individual employees; with everyone flying the same colours and logos they become a singular unit, a work force. It helps your staff to feel that their goals are aligned and that they are being bought into the wider business, they have something in common with their counterpart in a branch 400 miles across the country.

 

Garments Fit For A Champion

Recently we produced t shirts for a local athlete, Stacey Sloan – pictured below with Marc Desmond.

Stacey is a professional Brazilian Jiu-Jitsu competitor and fights out of Team Torres in Northern Ireland here in Derry.

Stacey came to us with the request of sponsoring her by supplying a number of t shirts for her to wear at her next event which was the European IBJJF Jiu-Jjitsu Championship in Lisbon, Portugal. We were more than happy to support Stacey and supplied her with technical t shirts which were branded with dye sublimation designs and featured the logos of her sponsors.

Stacey went on to win Gold in a fantastic bout, winning by a formidable submission against her opponent.

We would like to say Well Done to Stacey and many congratulations on all your hard work and training, it has all paid off. Next stop the World Championships!

 

Promotional Gym Merchandise to Strengthen Your Brand

If there is one corner of the market that has huge potential, it is the Fitness market.

At Partridge we have supplied clothing, merchandise and much more to many gyms and fitness centres, both local and further afield.  

If you own a gym then you need branded merchandise and at Partridge Peartree we can supply you with everything you need to promote your business.

Clothing

Fitness wear make up a huge percentage of the merchandise purchased by members. Hoodies, t shirts, leggings, towels, bags, caps, beanies, sweatshirts, vests…  the list is endless! We have a wide range of garments available, both for men and women. You will be surprised at how many people will want to buy clothing branded with your logo. 

This is also a great way to increase your brand awareness and what better way to avail of it than having your very own members promoting your business and brand.

At Partridge we can offer screen print and embroidery in house. Both standard branding processes with excellent results. Recently we have been starting to get involved with dye sublimation, a process of full colour branding on polyester garments with gives a fantastic result.

Drinkware

Another part of the merchandise on offer is drinkware. Water bottles, thermal mugs, ceramic mugs, protein shakers. Again, the amount of products on offer is huge and the branding areas on these products is substantial, giving your brand plenty of room to be seen.

Tech

Power banks, either wired or wireless. They are the newest product and new improved models released steadily with larger capacity and faster charging times. As many people now basically live their lives through their phone, you can supply them with a high end powerbank that will charge their phone or device while they are at the gym or on the move. Coupled with your logo this will ensure that your brand get full exposure.

Contact Marc at Partridge Peartree to discuss all the options and ideas for promoting your brand.